Course Description
This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. This course prepares students for post-secondary programs in business, including international business, marketing, and management.
BBB4M COURSE CONTENT | ||
Unit # | Unit Name | Time Allocation |
1 | Business, Trade and the Economy | 29 |
2 | The Global Environment for Business | 24 |
3 | Factors Influencing Success in International Markets | 21 |
4 | Marketing Challenges, Approaches, & Distribution | 26 |
Culminating Assignments | 10 | |
Total Hours | 110 |
Resources
- Fundamentals of International Business: A Canadian Perspective, Thompson Educational Publishing Inc. © 2010.
- Moodle Website
- Dictionaries, Thesaurus etc.
- Various Daily Newspapers, Magazines, and Periodicals
- (Audio and Video material) CBC, The Fifth Estate, etc.
- OWL English Purdue